1. ▸Client Journey

Process	Definition	Owner
1. Recognize Concern	A need or desired change becomes clear.	Client
2. Discover Leor	Leor becomes a possible solution.	Marketing Manager
3. Explore & Evaluate	Options and fit are considered.	Marketing Manager
4. Inquire	Information is shared to help decide.	Relationship Manager
5. Book Appointment	A service and time are arranged.	Relationship Manager
6. Pre-Visit Onboarding	Information and expectations are set.	Relationship Manager

Process	Definition	Owner
7. Reception	The client is welcomed and guided.	Receptionist
8. Coordination	The consultation is prepared.	Relationship Manager
9. Skin & Body Analysis	The client's condition is checked.	Skin Practitioner
10. Consultation	The doctor assesses and plans treatment.	Doctor
11. Closure	The next steps are arranged.	Relationship Manager
12. Pre-treatment care	The client and treatment area are prepared.	Skin Practitioner Nurse
13. Treatment	The planned treatment is carried out.	Skin Practitioner Doctor Nurse
14. Post-treatment care	Comfort, safety, and aftercare are addressed.	Skin Practitioner Nurse
15. Checkout	Payment and the next appointment are arranged.	Relationship Manager

Process	Definition	Owner
16. Post-Care & Follow-up	Aftercare is shared and progress is checked.	Relationship Manager
17. Retention & Engagement	Existing clients are encouraged to return and use more services.	Relationship Manager
18. Advocacy	Clients are encouraged to recommend and share Leor.	Relationship Manager Marketing Manager