Customer Experience (CX) 101

  • The CX is not only the treatments, its the full journey and the satisafaction at every touchpoint

  • Add benefits breakdown:

    • See marketing note
  • Prioritise touchpoints by their impact on the overall client experience:

    • High-impact moments go to the most skilled team members
    • Lower-impact, routine interactions go to junior staff
    • Junior staff are supported by clear standards and training